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Mastering Market Competition: How Strategic Benchmarking Drives Digital Product Success

In the bustling hub of India’s BFSI industry, a digital revolution is sweeping through financial institutions. Technologies like AI, blockchain, and cloud computing are reshaping the landscape, giving rise to digital innovations like mobile banking apps and online insurance platforms.

Unlocking Business Growth: The Power of Digital Products and Delivery:

Digital products are like the foundation for achieving lasting growth. And on our journey to excellence, benchmarking becomes our guiding star. Through enriched innovation and digitization of products and services, organizations have realized that staying relevant lies in the mastery of products and services, which in turn contributes to customer retention and loyalty. This is where benchmarking of digital products such as such as online savings account, fixed deposits, digital loans, financial services APIs, mutual funds, etc comes into play.

  1. Widening Horizons: Digital products transcend geographical boundaries, opening doors to a broader customer base.

  2. Efficiency Unleashed: Automation trims operational costs, freeing up resources for strategic growth initiatives.

  3. Data’s Guiding Light: Digital products yield valuable data, empowering informed decision-making.

  4. Tailored Experiences: Personalization fosters robust customer relationships and unwavering brand loyalty.

  5. Stay Nimble: Swift updates help businesses stay competitive in the ever-evolving BFSI realm.

  6. Stand Out: Unique digital offerings carve a distinct niche in the market, setting businesses apart.

Digital Product Benchmarking

Benchmarking, simplified, is like a rigorous product evaluation. It is a systematic process that involves thoroughly examining a specific digital product or service, including performance parameters, current practices, customer journeys, digital strategies, and more, and comparing it to its peers in the market or against established industry standards. Think of it as a comprehensive health check for your digital creation.

Why is benchmarking so important in the Digital Age, you ask?

  1. Competitive Edge: Benchmarking allows companies to assess their digital products in comparison to competitors. By identifying areas where their product surpasses others, they can leverage these strengths to gain a competitive advantage.

  2. User-Centric Focus: Benchmarking helps companies understand their digital products from a user’s perspective. By comparing their product to industry standards and competitor offerings, they can pinpoint what users value most and use that insight to enhance their product’s user experience.

  3. Continuous Improvement: Digital products are never truly finished. They need to evolve and adapt to changing user expectations and technological advancements. Benchmarking provides a structured approach to ongoing improvement, ensuring that products remain up-to-date and relevant.

  4. Data-Driven Decision Making: Benchmarking is based on data and analysis, not assumptions. It provides objective insights into a digital product’s performance, allowing for informed decision-making and resource allocation.

  5. Innovation and Creativity: By studying what competitors are doing well and where they fall short, companies can spark innovation and creativity in their own product development. This can lead to breakthroughs and unique features that set their product apart.

  6. Risk Mitigation: By constantly monitoring and benchmarking their digital products, companies can identify potential issues and challenges early, reducing the risk of major setbacks and ensuring a more stable product journey.

  7. Enhanced User Satisfaction: Ultimately, the goal of benchmarking is to enhance the user experience. When a company consistently benchmarks and improves its digital products, users are more likely to be satisfied, loyal, and engaged.

  8. Adaptation to Market Changes: Digital markets evolve rapidly. What works today might not work tomorrow. Benchmarking helps companies stay agile and adapt to changing market conditions, customer preferences, and technological advancements.

Introducing the "PULSE" Framework - The Roadmap for Evaluating and Enhancing Digital Products



The “PULSE” Framework can be a reliable tool in the ever-shifting digital landscape, offering essential guidance to help you create top-tier user experiences, ensuring your continued industry leadership. Improve your product’s path, gain in-depth user understanding, and align your strategy for lasting success.

P – Parameters Evaluation: Identifying and listing down all the parameters that have an impact on the user experience, starting from the discovery of the digital product to the complete experience till the very end.

U – User-Centric Analysis: Focus on a user-centric approach by having a first-hand experience and scoring the competitor’s product based on the identified parameters, and understanding user requirements and preferences.

L – Lifecycle Mapping: Map out the entire user journey lifecycle for your digital product, from awareness to conversion and post-conversion, to gain a holistic view of the user experience. This will help in identifying the gaps and improvement areas to enhance the product and ensure it stands tall along with the competitor’s offerings.

S – Strategic Alignment: Ensure that the enhanced digital product aligns with the broader strategic goals and objectives of the organization.

E – Experience Optimization: Continuously optimize the user experience, including design, content, and personalization, to keep enhancing the overall journey with time.

Digital Product Benchmarking: Performance Assessment Tool or a Strategic Necessity?

Digital product benchmarking is more than just assessing performance; it is a strategic necessity in today’s competitive landscape. This case study illustrates how benchmarking transformed a digital product from underperforming to a strategic powerhouse.

A mid-sized financial institution wanted to reposition themselves better by building highly personalized journeys & experience to bring more traction to its mobile banking app. To begin with this goal head-on, they decided to benchmark their app against the industry’s top performers. The metrics they zeroed in on were app loading time, available features, user satisfaction, and security. The discoveries from these metrics were eye-opening: their app took longer time to load compared to the industry standard, lacked some crucial features that competitors offered, received comparatively lower user satisfaction ratings, and had potential security vulnerabilities that their rivals had already addressed.

With these benchmarking insights in hand, the institution wasted no time in redefining their digital product strategy for the mobile banking app. The results were truly remarkable: in just one year, the app underwent a substantial transformation, proving that armed with the right data and strategic adjustments, even a struggling digital product can thrive in the competitive digital landscape.

So, When do Organizations take up Benchmarking Activity?

Product or service benchmarking can be beneficial at various stages of an organization’s life cycle, and its timing may vary depending on the organization’s goals and circumstances. Here’s when organizations typically undertake product or service benchmarking

In Addition to These…

  • Technological Advancements & Regulatory Changes: Adapting benchmarking to evolving industry technology and regulatory landscape.

  • Based on Customer Insights: Employing benchmarking to address customer feedback and improve the overall experience.

  • Strategic Shifts: Harnessing benchmarking during mergers, acquisitions, or diversification to align with industry standards.

  • New Product Development: Incorporating benchmarking to pinpoint market gaps and innovation opportunities.

  • Periodic Reviews: Using benchmarking to assess performance against key indicators and industry benchmarks.

  • Response to Competitors: Employing benchmarking for strategic responses to new market entrants and competitive challenges.

Finally, it may be concluded…

In the pulsating heart of India’s BFSI industry, a digital revolution is underway, reshaping the landscape of financial services. As businesses shift their focus to digital products and services, the quest for excellence becomes paramount. It is a journey marked by challenges, innovations, and the unceasing need for improvement.

Benchmarking, our compass on this journey, is not just a tool; it’s a beacon guiding the way towards unrivaled digital product success. It’s about understanding where you stand, where you can shine brighter, and how you can offer more to your users. It’s a commitment to harnessing data, fostering innovation, and delivering superior user experiences.

But benchmarking is not confined to a single stage or a singular execution of an organization’s journey. It’s a dynamic companion from inception to maturity, helping organizations validate their concepts, guiding growth phases, facilitating continuous improvement, and even enabling responses to industry changes and competitive threats.

At Digital Fifth, we are dedicated to addressing the unique challenges you face and helping you achieve your goals. Our benchmarking services provide valuable insights and strategies to set you apart in the digital landscape.

If you are interested in learning more about how we can assist your journey toward digital product excellence, please feel free to contact us. Your digital products have the potential to not only meet but exceed expectations.

The Digital Fifth – Your compass to a brighter digital future!

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